Jellyfish helps dental service organizations turn complex data into confident decisions. We build custom dashboards that connect clinical, financial, and operational performance, then support leadership teams with the interpretation and guidance needed to act on what the numbers are saying.
Our work is grounded in a simple belief. Reporting is not the finish line. It is the foundation for better planning, stronger execution, and consistent performance across a multi location DSO.
Supporting DSOs Since 2011 with clinical and financial visibility.
Neal Golding and Michael lead a specialized team of analysts who translate experience into every dashboard we deploy.
“Business Intelligence that goes beyond standard practice management reports.”
Founder & President
Partner, CIO
Most DSOs have no shortage of data. The challenge is turning that data into clarity that leaders can trust.
As DSOs grow, reporting becomes harder for predictable reasons. Data lives in different systems. KPI definitions vary by location or department. Native reports are often rigid. Teams spend time reconciling numbers instead of using them to make decisions.
Jellyfish was created to solve those problems. We help DSOs establish a reliable source of truth, then translate that visibility into practical decision support for leaders across the organization.
Jellyfish was built specifically for the realities of multi location dentistry. A DSO needs to see performance at the enterprise level without losing the ability to drill down by region, location, provider, or department. Finance teams need reporting that aligns with budgets and general ledger structure. Clinical leaders need insight that connects outcomes to operational execution. Operations teams need visibility they can use to improve performance across locations.
That is why our approach is both technical and practical. We focus on data integrity, consistent definitions, and dashboards built around how your DSO actually runs, not generic templates.
We do not deliver one size fits all dashboards. We build reporting around your structure, your systems, and your priorities so leaders can rely on what they see and act quickly.
Our process focuses on:
Neal has spent more than 25 years supporting leadership teams in the dental industry with a disciplined approach to performance management and decision making. His career has focused on helping DSOs and multi location dental organizations bring structure to reporting, create operational accountability, and use data to guide growth.
Neal has published more than 30 industry articles and is recognized for practical insight that connects analytics to real operating decisions. In 2011, he founded Jellyfish to give DSO leadership teams a dedicated business intelligence partner focused on clarity, consistency, and decision support.
Neal is originally from Toledo, Ohio and now lives in South Florida. Outside of work, he enjoys time with his two grown children and competes in squash. He earned a Gold Medal at the 20th Maccabiah Games in Tel Aviv, Israel.
Michael leads Jellyfish's technical strategy and data integrity standards. He studied commerce at Carleton University School of Business in Ottawa, Canada and began his career with IBM Global Services before moving into financial software and enterprise data systems.
Michael is known for relentless attention to validation and consistency. His focus is ensuring that integrated reporting reflects accurate numbers, repeatable logic, and clear definitions so DSO teams can trust dashboards without second guessing the data.
Outside of work, Michael enjoys squash, hockey, and camping with his son.
In clinical dentistry, decisions are guided by diagnostics and measurable indicators. We believe business decisions should be made with the same discipline.
Jellyfish exists to help DSOs replace guesswork with clarity, align leaders around consistent reporting, and build confidence in the decisions that shape growth and performance.
If you want dashboards that reflect how your DSO truly operates, and a team that helps you interpret what you are seeing, we should talk.
Schedule a DemoFrom national conferences to local seminars, you’ll find Neal and Michael actively sharing insights on clinical benchmarks and financial strategy. We believe in the power of community to drive the industry forward.
National Speaker Series
Strategic Integration Partner
Neal and Michael at Orbit 2025 Conference
